Ping HD is a Denver based company that provides affordable, scalable, flexible and innovative digital signage software solutions. They have numerous products and support many industries including sports & entertainment, quick serve restaurant (QSR), retail, hospitality, education, healthcare, government and transportation.
We focused on two areas; product management and digital signage layout. We simplified forms, redesigned the product managment mobile interface and created an easier to use and more intuitive digital design layout tool.
User Research, Wireframing, UI Design, Usability Testing, Prototype Design, preparation of slide deck and presentation.
The team's initial task was to review Ping HD's flagship product, EngagePHD and make recommendations on how the product could be simplified, made more efficient and improve client engagement and satisfaction levels.
What our research uncovered
What we decided to do
Issues with the mobile version of the Product Management tool
What can be done?
Based on initial hand sketches I created two higher fidelity wireframes to test functionality and workflow patterns.
The usability testers understood the functionality and workflow patterns but didn't like the visual design or user interactions.
"I don't like the stripping and what are all the buttons for?"
The next round of usability testing focused on the visual and interaction design. I created two additional versions based on earlier feedback and usability testing, highlights include
Based on usability testing and actual client feedback the final mobile design of the Product Management tool met or exceeded all of the objectives. If you would like to view the prototype please click here.
Managing large amounts of content is always a challenge. Researching and applying best practices UI mobile patterns improved the visual design and user interactions. Given more time I would have liked to apply my UX process to other functional areas in the EngagePHD suite of tools.
